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Saturday, September 11, 2010

Sign, Sign, Everywhere a Sign

Recently, I took a short trip within 70 miles of my home. What in the world was I doing on this trip? Actually, I am always thinking and I do my best thinking when I am doing something else that may be “automatic” for my brain…driving happens to be one of those things, for me. I needed a break from writing sales copy…FOR A LIMITED TIME ONLY…YOU HAVE BEEN EXCLUSIVELY SELECTED…and all of that other crazy stuff written on sales letters.

One of the things that caught my brain cell was a sign that read, “Trucks entering highway”, which appears on many different roads in our wonderful, colorful state. I found this interesting and I am going to share my thoughts with you whether you like it or not.

If a truck is entering a highway, I do believe, even with my limited vision, I would see it and don’t need a sign to tell me there is one coming (which could make me paranoid) and I could run off the other side of the road watching or looking for a truck which may or may not be coming my way. Something much smaller could justify a sign…a snake, wildlife, glass on the road, a stopped vehicle, or a pedestrian? I can see a truck! I would probably see the other stuff too, but I am trying to make a point.

Another sign I thought was an interesting one was a sign that says what county you are in. Does anyone really care what county they are in? Couldn’t we save the material that goes into that sign for license plates of something useful? Can’t we find a better use of the person’s time than putting up a county sign that only I will see? I could have done without it, truthfully!

I care about what city I am in, but only barely. I care more about an address or street name than anything…beyond that, I don’t think I need signs that tell me where I am and mile markers that tell me how many miles since I entered the state.

And speaking of mile markers, why do we need one that says, 67.5? Is that information relevant to anyone? I guess for someone whose car just broke down…possibly it could be important when you were calling for help. Generally, people just look for a person, not a mile marker, don’t they? Who can see those little things in the dark? Besides, your car knows better than to break down by a mile marker…that would make it easier for you to actually be located and for someone to help you.

Life doesn’t always make sense, does it?

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