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Showing posts with label captive audience. Show all posts
Showing posts with label captive audience. Show all posts

Tuesday, December 14, 2010

In Flight Magazines





Do you enjoy the in-flight magazines?  I read them just for entertainment as many people do.  After all, on a plane, everyone is literally, a captive audience.

I enjoy the ads and what they are saying…or just trying to imply.  There is an ad for “The Original Hawaiian Slipper Pendant with Diamonds.”  What this represents is the casual lifestyle of the island. Seriously?  Have you been there?  Traffic is horrendous in the city.  Why would anyone want a flip-flop around their neck for $200?   The chain is additional (doesn’t come with the necklace)…isn’t that called a charm?

Then there is one for Garmin, which claims to be the thinnest navigator in the world.  Does anyone care how thin their GPS unit is?  I don’t think so.  What they do care about is that it gets them from point A to point B in a quick manner.  Being voice activated sounds great but in my experience, it doesn’t seem to save you time, especially if an accent is involved.

Welcome to Santa Barbara where women with clingy dresses wear high heels to walk in the vineyards and men with suits dirty their shoes in the mud of the vineyard.  The woman looks at the man with delight while the man looks at the vineyard in lust.  Instead of wine country, they advertise it as WIN country…because they now have casinos.

Last but not least, entertainment at 30,000 feet.  The Pandigital.  “You can take your favorite books, music, videos, photos, and more with you anywhere you go.  Connect to the Internet at home or on the road via Wi-Fi hotspots and check e-mail, surf the web, or keep in touch through all your social networking sites.”  Uh, did someone forget that we have limited space and are instructed to turn off our electronic devices or get escorted off the plane?  Josh, do you care to comment? 

Saturday, September 11, 2010

Sign, Sign, Everywhere a Sign

Recently, I took a short trip within 70 miles of my home. What in the world was I doing on this trip? Actually, I am always thinking and I do my best thinking when I am doing something else that may be “automatic” for my brain…driving happens to be one of those things, for me. I needed a break from writing sales copy…FOR A LIMITED TIME ONLY…YOU HAVE BEEN EXCLUSIVELY SELECTED…and all of that other crazy stuff written on sales letters.






One of the things that caught my brain cell was a sign that read, “Trucks entering highway”, which appears on many different roads in our wonderful, colorful state. I found this interesting and I am going to share my thoughts with you whether you like it or not.






If a truck is entering a highway, I do believe, even with my limited vision, I would see it and don’t need a sign to tell me there is one coming (which could make me paranoid) and I could run off the other side of the road watching or looking for a truck which may or may not be coming my way. Something much smaller could justify a sign…a snake, wildlife, glass on the road, a stopped vehicle, or a pedestrian? I can see a truck! I would probably see the other stuff too, but I am trying to make a point.






Another sign I thought was an interesting one was a sign that says what county you are in. Does anyone really care what county they are in? Couldn’t we save the material that goes into that sign for license plates of something useful? Can’t we find a better use of the person’s time than putting up a county sign that only I will see? I could have done without it, truthfully!






I care about what city I am in, but only barely. I care more about an address or street name than anything…beyond that, I don’t think I need signs that tell me where I am and mile markers that tell me how many miles since I entered the state.






And speaking of mile markers, why do we need one that says, 67.5? Is that information relevant to anyone? I guess for someone whose car just broke down…possibly it could be important when you were calling for help. Generally, people just look for a person, not a mile marker, don’t they? Who can see those little things in the dark? Besides, your car knows better than to break down by a mile marker…that would make it easier for you to actually be located and for someone to help you.






Life doesn’t always make sense, does it?