Have you ever read these books? Do you feel like you must really be dumb when you don’t get what they are trying to explain? I do. I have read many of them and am fairly well educated and I still get confused on how to do the things that they are trying to explain.
Take for instance the SEO Idiot’s book I just read. It talks about activating Google analytics; you sign up then are given instructions to cut & paste a given code to paste into your website code…I don’t do code and haven’t the faintest idea where to find it for my website. The instructions say “this code must be inserted into the underlying HTML of each page you want to track”…I am happy to do that but again, don’t do code, so where is the underlying HTML code for my website?
After some searching on the internet, taking with two friends and my mother, I finally find it! Then you are to place the code they have given you in the body text section of the section of your page. The body text section of the section of your page? What the heck does that mean? There is nothing in the HTML code that says </body>…I put it in the search box…it comes up with nothing.
Maybe, they should start from the beginning and tell us where the underlying HTML code is before they have us cut and paste something into it that may or may not work. After hours of searching for an answer, I realized I was dealing with something beyond my education, understanding or comprehension. I lost my motivation to track the traffic on my website. Where is the IT person when you need them?
Silly me, what did I expect from a company named GOOGLE? Or a book with “ Idiot’s” in the title?
